Continuum beverage company

Building brands with our partners one case at a time through sales execution, trust, a consultative approach and an entrepreneurial spirit !

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 Jason James / Founder


My career in the beverage/alcohol industry spanning close to two decades has taught me a lot about myself. A successful career in this industry takes courage, hard work and the ability to create lasting relationships with those that you do business with. The goal in creating Continuum Beverage Company was to have the freedom to selectively work with brands and people who work diligently each and everyday to create products they love, that reflect a little piece of themselves, and that tell a story. I feel my role is to tell their story which comes from a place of pride and passion and give each and everyone of our trusted partners the best possible chance to succeed.

 omar rashwan / founder


With close to 20 years’ experience in the Beverage Alcohol industry, I have had the privilege to sell and market a diverse range of products across all segments.  During this time I have learned that while the industry remains dynamic and fluid, achieving success by forging meaningful relationships with both producers and customers remains constant.   In order to build brands and make every part of a portfolio shine, my philosophy is simple - understanding each stakeholder’s needs ultimately leads to realizing success.  I will continue to strive towards achieving the sales and marketing results for all of our partners while providing solutions for their business via a consultative approach.